In the Chinese Horoscope, 2012 is the year of the Water Dragon. The Dragon, a legendary symbol of good fortune and intense power, is calmed by water and redirects his enthusiasm, making him more perceptive of others. “The Dragon’s are better equipped to take a step back to re-evaluate a situation because they understand the art of patience and do not desire the spotlight like other Dragons.”*
There really is not a science to being perceptive, however, it’s one of the most important things a good marketer can do. Knowing the consumer is not just about knowing different ways to market. It’s about knowing your current customers – sometimes personally. What excites them, why did they choose you over the other guy, what would make them recommend you to a friend? The key to word of mouth is happy customers. Being attuned to what makes people happy may just be the best marketing investment you can make.
Perhaps this year, tap into your best fan base yet – your current customers. Ask tough questions, delight them with rewards, get to know their families. Your current customers are the core of your word of mouth revolution. Take a step back to learn about them and I predict this year will be full of unexpected success.