We are all connected, and not just in an existential way

One of the best ways to increase your ranking on Google is by linking up with other websites with content like yours. The way Google sees it, if users click through to your site from another site, the user has found that link useful.  And if they stay and look around, even better. Google rewards that user behavior by increasing your site’s search ranking.

SEO isn’t just about buying keywords, filling your copy with them and then calling it a day. It’s about constant and consistent link building among your network of bloggers, social media sites and industry peers.

*Photo taken of the streets of Marbella, Spain by Claire E. Fisher.