We will write the messaging for your website, develop headlines and create the navigation and photo labels.
By taking stock of the marketing messages you already have, we can reuse and recycle messaging for other media platforms.
Developing an editorial calendar will help focus your marketing plan and be strategic about where you post content. For example, you are having a sale in January and will need to post it to Facebook, email your interest list, update your website, Tweet it, post it to your blog, update your banner ads, etc. etc. An editorial calendar will help you decipher how to frame the messaging for all these platforms and how many times (and when) you should mention the sale.
Send your interest list news and updates on a regular basis to generate website traffic and keep your brand top of mind.
Set up and learn how to use social media if it’s appropriate for your business.