10
November
Stand out because you’re genuine, not because you are pretty

In a world where everything seems to blend together, it’s hard to stand out. Not just on Google, but in the marketplace. Nobody cares how pretty your website is, or how high you rank for keywords, or how gorgeous the interior of your shop is if it’s not relevant to them.

You can’t trick the consumer. So you have to listen to them. Relevant, honest content online and in email has been proven time and again to be the determining factor between a good product and a great one.

Can you count the number of churches in this photo? Four.

*This photo was taken in 2006 in Granada, Spain by Claire E. Fisher.