All of your online marketing efforts are interconnected, and not just by links. They are connected by content and user interaction. The point of having a website and a Facebook page and a Twitter account and a blog and a… is to speak to a wide array of consumers where they are hanging out on the Internet. By understanding the various demographics for these different media, marketers can make more educated decisions about which technologies they want to use. Thus creating a custom-tailored online marketing system that is built just for your business.
For example, more than 50% of Facebook users* are between the ages of 18 and 34 and primarily female, while 57% of Twitter users are between the ages of 26 and 44.
Here is a helpful infographic breakdown between Facebook and Twitter.
*Photo taken at the sunken Mala Ramp in Kaanapali Hawaii.