Pardot is a piece of cloud technology that was created specifically to automate a closed-loop marketing plan. It is a platform where you can program your drip marketing campaigns (segmented emails to specific lists), you can design and send emails, track your website traffic, social media engagement, pay-per-click, and email absorption rates all in one place.
Pardot is best known for is “marketing automation”, which means automating your outbound communications so that they are trackable and pre-planned, leaving you more time to worry about your brand than your technology.
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As an official Pardot reseller, I am available to help you plan, set up and use your subscription to Pardot. If Pardot is not right for you, we can discuss alternative and sometimes free technologies that can accomplish many of the same tasks.
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